Reliance Communications (RCom) and Google India have entered into a
two-year agreement under which RCom will be marketing Google's Android
OS and mobile services in the country. As part of the agreement, RCom is
offering 1GB of 3G data free with Google-endorsed smartphones. Reliance
is also planing to introduce expert customer care, carrier billing,
exclusive apps and content in addition to the dedicated Android
experience zone at Reliance retail outlets across the country.
The offer is only available in RCom's 13
3G circles including Delhi, West Bengal, Mumbai, Himachal Pradesh,
Kolkata, Bihar, Orissa, Rajasthan, Assam, Madhya Pradesh, Jammu &
Kashmir and North East.
Reliance has also launched a Reliance – Android “BLUE BOT” advertisement campaign across various platforms. The campaign features the Green Android BOT changing its colour to become the ‘Reliance BLUE BOT’.
Reliance's new offer is applicable for all new and existing customers, who upgrade and activate their handsets with Google approved 3G Android devices, on the Reliance 3G network. The 1GB of free data offer is valid during the period of 15th April, 2012 to 15th June, 2012. Both prepaid and post-paid customers can avail this offer. Post
consumption of 1GB free data, customer needs to activate a 3G data plan
or will be charged at 10p / 10 kb (pay as you go plan).
Reliance has also launched a Reliance – Android “BLUE BOT” advertisement campaign across various platforms. The campaign features the Green Android BOT changing its colour to become the ‘Reliance BLUE BOT’.
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